Bank of Ireland – F Word
Fun with the ‘F-word’ in these two new films from Brian Durnin.
Turns out that money, sex and religion are three of the toughest subjects to talk about in Ireland (although ‘death’ tops that particular list). So this campaign for Bank Of Ireland from Grey London is about encouraging people to talk more freely about their finances.
Broadcast presenter Baz Ashmawy fronts these ads (ably supported by his Mum Nancy – who he tried to scare to death in the comedy series ’50 Ways To Kill Your Mammy’).