Now that the World Cup dust has settled, we can reflect on one of UnLtd’s most interesting projects. Working with AMV BBDO London and the hugely talented Hamish Brown, UnLtd travelled to Moscow to produce the activation material to support Visa’s global World Cup campaign featuring Zlatan Ibrahimovic.
The idea was create a wealth of content that brought to life Zlatan’s determination to beat FOMO (‘fear of missing out’) by ‘qualifying’ for the World Cup – and showed how Visa helped him get there. This content was be uploaded onto a variety of social platforms during the first week of the tournament.
Immediate, hyper-relevant and arresting – the campaign garnered a huge amount of press coverage as well as more than 35 million views across the platforms.
We won’t bore you with the logistics – suffice to say that it wasn’t the easiest of shoots to manage. But was it fun? Oh yes it was.
This Campaign article details the campaign.